As a distinguished academic affiliated with the Faculty of Economics and Business at Universitas Muhammadiyah Jember, I am dedicated to producing projects of the highest caliber. My foundation in economics, management, and marketing is not just strong; it has also enabled me to make significant contributions to both teaching and research. These contributions extend beyond academia, impacting the broader world of society and business. My expertise lies in customer relationship marketing, and I have pioneered the B2C Relationship Quality method, a significant innovation designed to enhance Customer Relationship Management (CRM) value.

 

My academic journey is marked by a robust and diverse education in management. I earned a Bachelor of Science in Management (BSM) under a Pra-MBA dual degree scholarship from PT. Indra Karya (Persero) at the prestigious Nanyang Technological Institute in Singapore. This was followed by a Bachelor of Economics (SE), a Master of Management (MM), and a Doctorate of Management (Ph.D.) from Universitas Jember, where I specialized in advanced topics in marketing. My research covers a wide array of areas, including customer relationship management (CRM), entrepreneurship, strategic management, business ethics, and leadership. I have further enhanced my credentials with training at the International Training Center of the International Labor Organization (ITC ILO) in Turin, Italy, and a competency certificate from the National Agency of Profession Certification of the Republic of Indonesia (BNSP). In addition, my structural roles at Universitas Muhammadiyah Jember include serving as the head of the IDX Investment Gallery, the head of the Entrepreneurial and Business Incubator, and the head of Academic Research and Development.

 

In my professional experience, I am deeply involved in teaching various courses in economics and business management, where I remain committed to student development. My goal is to bring real-world business insights into the classroom, bridging the gap between theory and practice. My research contributions have been significant, with papers published in reputable journals and presentations made at national and international conferences. My research interests are diverse, encompassing strategic management, corporate governance, circular business, and organizational development. Additionally, I have extended my expertise beyond the academic sphere by engaging in consulting and corporate training. Through these roles, I help businesses improve their strategic practices and management processes.

 

My professional affiliations reflect my commitment to staying at the forefront of my field. I am a member of the Indonesian Economists Association (ISEI) and serve as a strategic partner with the Indonesia Telecommunication & Digital Research Institute (ITDRI), a subsidiary of PT. TELKOM Indonesia, as well as with the Indonesia Stock Exchange (IDX). I am also a Memorandum of Understanding (MoU) partner with the Circular Business Association (CBASS), which further aligns with my research interests in sustainable business practices.

 

On a personal level, I am deeply committed to lifelong learning and community service, striving to embody human values in all my endeavors. I take great pleasure in interacting with students, colleagues, and the wider community to foster a deeper understanding of economics and business management, particularly for Indonesian SMEs. This commitment extends to my involvement in a family business that has been thriving for 45 years since the 1970s. The business focuses on marketing Fast-Moving Consumer Goods (FMCG) and has served as a distributor for multinational companies, including PT. Sepatu Bata Indonesia, PT. Rothmans of Pall Mall Indonesia, Leica Herbrug Switzerland, PT. Sampoerna Telekomunikasi Indonesia, Agree-Telkom Indonesia, PT. Coca-Cola Distribution Indonesia, and PT. Arnott's Indonesia. This business journey has not only enriched my understanding of the industry but has also deepened my commitment to the practical application of business management principles.